A New Brand and Website for Lumley Leadwork & Roofing

After more than 30 years working in heritage roofing and leadwork, we reached an important moment for Lumley Leadwork & Roofing. While our work, reputation and experience had continued to evolve, our brand didn't reflect the standard of craft, professionalism and care that underpin everything we do.

It was time to address that properly.

We wanted a brand that felt considered, confident and enduring. One that reflected the historic buildings we are trusted to preserve and the architects, surveyors, estate managers and property owners we work alongside. Most importantly, we wanted a brand and online presence grounded in clarity, authenticity and substance, rather than marketing gloss.

To do that, we partnered with Studio Inter, whose approach to brand building immediately aligned with our own way of thinking.

Studio Inter led us through their Intention brand strategy framework which we found to be a rigorous, in-depth process that challenged us to articulate not just what we do, but why we do it, how we work and what sets us apart as heritage specialists. The process examined our history, values, audience and long-term ambitions, resulting in a brand strategy that now guides everything we do and informed our refreshed brand identity and website.

After more than three decades in the trade, we knew who we were, but we hadn’t properly expressed it. The strategic process helped us put clear language and structure around our approach, our values and our responsibilities as custodians of historic buildings,” says Paul Lumley, Director at Lumley Leadwork & Roofing.

The resulting brand is deliberately understated, disciplined and timeless, reflecting the materials, buildings and craft we work with every day.
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Alongside the strategy, Studio Inter developed a complete brand identity, collateral and website that communicate authority without arrogance, and clarity without oversimplification.

“Lumley is a specialist business operating in a complex, often technical space. Our job was to distil that expertise into a brand that reflects the businesses confidence and credibility, one that will stand the test of time, just like their work,” says Nick Johnson, Brand Director at Studio Inter.

Design played a central role in reinforcing this.

“We took cues from historic buidlings, materials and craftsmenship to create a visual language that feels robust, refined and considered,” says Dan Cain, Lead Designer at Studio Inter.

The digital experience was shaped to match this thinking. Our website has been carefully considered to support informed decision-making, offering guidance, detail and reassurance to those commissioning heritage roofing work.

“The website needed to do more than look good. It had to communicate the core values of trust, expertise and transparency. Designed and help the right clients understand what good heritage roofing really involves,” adds Vince Moran, Digital Director at Studio Inter.

We’re proud of the result and grateful to Studio Inter for their strategic thinking, creative care and attention to detail throughout. This new brand and website represent Lumley Leadwork & Roofing as we are today, and as we continue to grow: specialist, disciplined and committed to preserving historic buildings properly, for generations to come.

You can explore Studio Inter’s work at www.studiointer.co.uk.